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CITIZEN SECTORTM

THE BASICS:

I am building Citizen Sector and Citizen Sector is building a global, NGO sector-wide “brand” that can be universally adopted to unite, legitimize and value the work of these important organizations.  Citizen Sector leverages the scale of today’s non-profit sector, by reframing the concept of profit to focus on people powered, people profit.

Want to be kept in the loop about organizational growth?  Interested in financially supporting our growth?  Fill out the form to the right and stay in the know!

Citizen Sector serves three main functions:

Mapping The Citizen Sector - It's good to know where people are doing good.  CS is building the world's first comprehensive catalogue of where NGO's and charities are already creating social change so we can coordinate, organize, and reinforce each other's work.  People Powered, People Profit.

Marketing The Citizen Sector - It's good to let other people know where people are doing good.  Citizen Sector organizations represent 10% of the global economy but less than 1% of marketing revenues.  By branding the entire sector and marketing as one, CS will allow us to compete for the hearts and minds of everyday consumers.  People Powered, People Profit.

Valuing The Citizen Sector - It's good to know how much our do-gooding is worth to society.  How much value do we add?  By quantifying the value to society of educating one more child in Rwanda, access to fresh water in Paraguay, or building a paved road in Laos, we can begin to understand just how much value we add to the global economy.  People Powered, People Profit.

Are you an economist interested in helping us develop this value system?  Email me now.

THE DETAILS: 

Non-profit organizations represent 10% of global GDP, with trillions of dollars in assets. When it comes to marketing that impact, however, non-profit organizations spent less than 1% of the nearly $1 trillion in total marketing expenditures last year.  Of that total, just 50 organizations spent more than 55% of it.  This means two million non-profit organizations are terribly under-represented.
 
Because we live in an increasingly “branded” world, with the likes of Coca Cola, Nike and Wal-Mart co-opting social good to build value in the minds of consumers, it has become crucial for what have traditionally been known as non-profit organizations to engage in the marketing “game.”  Citizen Sector will shed the notion that “non-profit” organizations do not add value to society by:

  • Developing, implementing and marketing a sector-wide logo that symbolizes the universal values of sustainability, equality and progress.
  • Joining the ranks of the “private sector” and “government sector” by re-branding non-profit organizations as the “Citizen Sector: people powered, people-profit.” 
  • Building consumer confidence in “Citizen Sector” organizations by expanding and legitimizing their work through sector-wide values-based unity.

By using what have traditionally been considered private sector and government sector tactics, Citizen Sector will re-engage the marketplace in serious dialogue around pertinent social issues while enhancing individual organization’s fundraising, programming and moral-boosting initiatives to reduce costs, add value, increase impact and fill gaps by:
  • Facilitating unified mainstream media campaigns through joint funding initiatives that would be impossible for individual small and medium-sized organizations to afford on their own.
  • Building relationships with major media outlets to act as conduit for “expert coverage” on stories and issues where the NGO voice is usually left out.
  • Maintaing information and communication tools to encourage cross-sector collaboration.
  • Streamlining marketing tools to build brand and sector identity.
  • Developing new economic tools to calculate and report Gross Citizen Profit - the total value added by the Citizen Sector to society defined on human terms and translated into more mainstream quantitative indicators.
Want to be kept in the loop about organizational growth?  Interested in financially supporting our growth?  Fill out the form to the right and stay in the know!
Citizen Sector (TM) and “People Powered, People Profit” (TM) are trademarked by Kyle Taylor, 2009 (registration pending).  All Rights Reserved.